What happens when your email promises don't align with your landing page delivery?
Today we’re looking at the recent campaign from sleep-optimisation brand, Eight Sleep.
You’ll see how, from email to landing page, a disconnect between messages can undermine conversion rates.
From misleading subject lines to buried celebrity endorsements, we examine how each misalignment creates friction in the customer journey.
Using concrete examples and industry research, you’ll see why message matching matters and how simple adjustments in content hierarchy and storytelling could transform campaign effectiveness.
Through practical solutions and alternative approaches, this case study offers valuable insights for marketers looking to strengthen their email-to-landing page conversion rates.
Hopefully this sub-5 minute watch will help you create more cohesive and trustworthy marketing campaigns, turning email opens into landing page conversions.
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