What happens when a brand's personality splinters across different platforms?
This analysis unpicks the Wim Hof Method marketing strategy… and reveals how inconsistent brand voice can undermine even the most magnetic personalities.
From viral social media presence to clinical website copy, we get into the psychological impact of disjointed messaging on customer trust and purchasing decisions.
Through concrete examples and real customer feedback, you’ll see why maintaining consistent brand personality isn't just about aesthetics — it's about building trust and driving conversions.
This case study includes some practical insights for brands seeking to align their voice across all platforms, featuring before-and-after examples of how small changes in copy can bridge the gap between social charm and effective sales copy.
For anyone looking to strengthen their brand's voice and maintain authenticity across all customer touchpoints, have a watch and lemme know what you reckon.
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