When 52% of visitors check your about page first and only 33% of buyers trust seller claims, your about page optimisation becomes crucial for conversion.
Through a detailed analysis of Yeti's about page, this case study reveals how even successful brands can miss vital opportunities to build trust with sceptical buyers.
Watch as we dissect real examples of unproven claims and explore how simple additions of proof elements, testing data, and customer testimonials could transform visitor trust.
Using the latest consumer psychology research and real-world examples, we demonstrate how to turn your about page from a basic company introduction into a powerful conversion tool.
Perfect for brands looking to optimise their about page and build immediate trust with increasingly sceptical consumers.
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